For businesses doing $100k+ a month

Keep 23 cents more
of every dollar you bill.In 90 days. Guaranteed.

On $200k a month, that's $46k more profit every month. We find where it's leaking, fix it with you, and build one system that keeps it fixed.

Watch first3 minutes
Book a call

30 minutes with Brad. If it isn't there, he'll tell you.

$6.97M
recovered for clients
$1M–$14M
average client revenue
Operational debt

The business works.
The way it's run
costs you a fifth of it.

Operational debt is the cost of running a business on disconnected tools, manual hand-offs and decisions made from memory. It never shows up as a line on the P&L; it shows up as admin hours, slow money and surprises that are already expensive.

Leads live in one tool, delivery in another, invoices in a third, and the truth about any of them lives in someone's head. Every seam between them is a place where money waits, or leaves.

Disconnected tools

The same job typed into three systems. Nothing agrees, so someone reconciles it by hand every week.

Admin hours

Hand-offs that wait

A quote sits two days in an inbox. A lead waits an hour. A finished job waits a fortnight to be invoiced.

Slow money

Decisions from memory

Nobody can say what a job really cost or which customers are slipping without asking three people.

Blind spots

Nothing is watching

Overruns, renewals, supplier price rises, software spend. You find out when it has already cost you.

Late surprises

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How it works

Find it. Fix it. Keep it fixed.

Part consulting, part build. No month of workshops first: we find the first leaks in week one and start building alongside the fixes.

Find

Where the money goes

We go through the business with you: channels, team, software, pricing and hand-offs. A lot of the first 20 cents is decisions, not software. Three lead channels where one carries the rest. Two tools doing one job. Hours spent on work nobody pays for.

Week 1

Consolidate

Your tools become one

The tools, spreadsheets and processes your business actually runs on are brought into one system your team uses every day. We build around how you work now, then simplify, rather than making you learn someone else's software.

From week 1

Automate

Hand-offs stop waiting

Quotes, follow-ups, scheduling, invoicing, reporting. The seams that leak time get wired so nothing sits in an inbox, and exceptions go to a person with the context already attached.

Weeks 2 to 8

Learn

A contextual AI on top

An AI that reads your system, learns how your business runs and answers from your own data. It flags what needs attention and keeps the decisions and lessons your team would otherwise lose.

Ongoing

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  1. Day 1

    Your revenue, costs and profit are recorded as the baseline. We start finding the leaks.

  2. Day 30

    The first fixes are made, the first processes are live, and your team is working from the system.

  3. Day 90

    Measured against the baseline. Under 23 cents more of every dollar, we keep working free until it's there.

The system · What it watches

Hears everything. Says almost nothing.

Every alert is a rule you can read, not an AI guessing. These are the kinds that fire in a normal month, and the system stays silent in between.
Sales

“A quote has sat unanswered for two days.”

Follow-up ruleToday
Pipeline

“A new enquiry has waited 3 hours with no reply.”

Speed-to-leadNow
Delivery

“A job is at 118% of its estimated hours.”

Overrun ruleToday
Cash

“Three completed jobs still haven't been invoiced.”

Billing ruleThis week
Costs

“A supplier invoice is 40% above its usual.”

Anomaly ruleToday
Contracts

“Notice on a renewal is due in 12 days.”

Deadline ruleThis week
Spend

“Software and API spend is up sharply against last month.”

Anomaly ruleToday
Review

“Weekly review: what moved, what fired, what to change.”

Every MondayMonday

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Book a call

Find out where your 23 cents is.

A few quick questions, then pick a time. 30 minutes with Brad on how the business runs today and where the 23 cents would come from. If it isn't there, he'll tell you.

1 of 9

First, what's your name?

Who this is for

Built for founders who can feel the leak and can't find the hole.

Industry matters less than you'd think. The leaks look the same in a design studio, a software company and an engineering firm. The video shows what that looks like in practice.

This is for you if

  • You're doing $100k+ a month and the margin hasn't moved with the revenue.
  • The team is always busy, but you're not seeing it in the bank.
  • Things only run properly when you touch them.
  • You hired to fix it, and it got slower.
  • You'd rather the month was boring and predictable.

This isn't for you if

  • You're under $100k a month. There usually isn't enough leaking yet to pay for the build.
  • You want more leads. That's a different problem and a different firm.
  • You won't share your numbers. Without a baseline, there's nothing to guarantee.
  • You want a course or to learn to build it yourself.
Where the 23 cents comes from

More of the revenue
you already make.
Less spent making it.

Profit goes up two ways: more comes in from the demand you already have, and less goes out running the business. Every item below is one of those. None of them needs a bigger ad budget.

Channels

Put the effort where it pays

Most businesses run three lead channels and one carries the rest. We show you which one, and move the effort there.

Faster replies

Quotes out the same day, not next week

The firm that replies first wins more of the work it already gets asked for. Routing and templates make same-day the default.

Nothing dropped

Every job goes from enquiry to paid

Enquiry, quote, job, delivery, invoice: every hand-off tracked. Work that used to fall between tools gets finished and billed.

Admin per sale

Stop typing the same job in three times

One record, every system. The hours your team spends reconciling go back into work customers pay for.

Billing

Invoice the day the work is done

Completed work raises its own draft. Cash arrives weeks earlier and nothing is forgotten at month end.

Costs caught

See the overrun at 80%, not 180%

Jobs, suppliers and software spend watched against their own baselines. You act while it's still cheap to act.

Customers kept

Keep the customers you already won

Renewals, quiet accounts and slipping response times surface before the customer decides for you.

Headcount

Grow without the next admin hire

Most of what the next hire would do is chasing and checking. The system chases and checks. People do the work.

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[PHOTO: public/brand/brad.jpg]
Who you'll speak to

Brad Carroll

Founder, Advertice

Brad founded Advertice to fix the thing he kept finding in every business he stepped into: at least 20 cents in every dollar going somewhere obvious, and nothing in place to stop it.

He works through the business with you first, then builds the system himself, with his team. He's done it for businesses turning over $1M to $14M a year across the UK, the US and the UAE, and runs Advertice on the same kind of system.

If you book a call, it's Brad you'll speak to. Not a sales team.

“If I can't show you where the 23 cents is on the call, I'll say so and point you somewhere better.”

FAQ

Common questions

We keep working at no extra cost until you do. The baseline is recorded from your own accounts on day one and measured the same way at day 90, so there's no debate about the number. All we ask is access to what we need, a named decision-maker on your side, and that the changes we agree get made and the system gets used as it goes live.

From your own accounts. We take your monthly revenue and net profit on day one as the baseline. At day 90, monthly net profit has to be higher by at least 23% of that baseline revenue. So on $100k a month, that's $23k more profit a month. Savings count when they show in the accounts, not when they're promised. We'll walk through exactly which lines we use before you sign.

Both. A lot of the first gains are decisions: where the effort goes, what you stop paying for, who does what. We make those with you. The system is what holds them in place, so the leaks don't quietly come back six months later.

Custom software built around how your business already works, replacing the spreadsheets, shared inboxes and disconnected tools your team juggles today. Enquiries, quotes, jobs, documents, invoicing and reporting in one place, with an AI on top that can read all of it. Where an existing tool earns its keep (your accounts package, say) we connect it rather than replace it.

Two places: more of the revenue you already generate (the channel that works getting the effort, faster quotes, nothing dropped between tools, customers kept) and less spent running the business (software consolidated, admin hours freed, overruns caught early, earlier invoicing). We record your baseline on day one and measure against it at day 90. We'll show you where it comes from on the first call, before you commit to anything.

No. We start with what leaks most and build around it. Tools that work stay connected; the ones that only exist because nothing talked to anything else get retired as the system takes over. Your team never has a day where the old way has gone and the new way isn't ready.

It reads your system, so it knows your jobs, customers, costs and history rather than the internet's. Your team asks it questions and gets answers from your own data. It watches rules you can read (a quote unanswered for two days, a job over its hours, a renewal due) and messages you only when one fires. Anything it wants to change goes through an approval a person decides.

The work starts in the first week and the 90-day measurement runs from day one. Cost depends on what we're fixing and consolidating, so we scope it on the call and give you a fixed figure before anything starts. It's sized so what you keep covers it many times over, and we'll show you that maths on the call too.

You do. The system is built for your business and runs on your own infrastructure or ours, your choice. Your data is yours, exported whenever you ask. We stay on to keep it watched, tuned and growing with you, but nothing holds you hostage.

On your own infrastructure or on ours, your choice, with daily backups either way. Each client's data is kept separate and encrypted with its own key, so nothing is ever shared between businesses. Inside your business, access is per area (sales, delivery, accounts) rather than all-or-nothing. The AI reads what it needs to answer you, but any change it wants to make waits for a person to approve it. You can export everything whenever you ask.

That's the point. Most of our clients had no in-house tech before we arrived. We build around the way your people already work, train them on it as it goes live, and the AI answers the 'how do I' questions so nobody has to remember a manual.